In a significant step toward transforming India’s digital retail landscape, Brand Capital proudly welcomes D2C Ecommerce to its dynamic portfolio. As India’s first omni-channel retail house for D2C brands, D2C Ecommerce is reshaping how Indian consumers discover, experience, and own aspirational products delivered with affordability and a deep understanding of consumer needs across all strata.
Founded by Manish Gupta, an alumnus of IIM Ahmedabad and a veteran of marquee names like Amazon, Paytm Mall, ITC, Mahindra, and Upscalio, D2C Ecommerce has grown swiftly since its operational debut in August 2022. With over 15 in-house brands, 12 categories, and more than 10,000 SKUs, the company has already served 500,000+ satisfied customers across 20,000+ pin codes, spanning Tier I, II, and III cities.
At the heart of D2C Ecommerce lies a clear mission: to bring aspirational products at affordable prices to every Indian household, regardless of age, income bracket, or geography. But it doesn’t stop there. The brand’s vision is bold to take the top 100 Indian D2C brands to global consumers, becoming the face of India’s product innovation on the world stage.
The Multi-brand Strategy: Purpose Meets Innovation
The D2C Ecommerce portfolio houses a diverse mix of high-potential brands including AccessHer, Swarg Homes, Luxura Sciences, Hungama HiLife, Kasrat, Endless Trendz, 7 Milestone, Swarg Kitchen, and D2CVISION. These brands cut across categories like fitness, sports, beauty, fashion, home décor, technology, travel, food, and books, serving India’s digital-first and value-seeking consumers.
What sets D2C Ecommerce apart is its unique model: creating and scaling proprietary brands, and distributing them via both its own platform and across e-commerce giants like Amazon, Flipkart, Myntra, and Nykaa. At the same time, it’s strengthening offline presence through D2C World a physical retail format to provide a seamless phygital experience.
A Market Ripe for Disruption
According to a recent CII and Praxis Global Alliance report, India’s D2C market currently stands at $12 billion, expected to grow to $60 billion by FY27 at a CAGR of nearly 40%. This phenomenal growth trajectory underscores the opportunity D2C Ecommerce is tapping into with product curation, aggressive pricing, and tech-driven logistics to stay ahead of the curve.
Building Dreams, Not Just Selling Products
For D2C Ecommerce, shopping isn’t just a transaction it’s a celebration of self-expression. Every product, every touchpoint, every experience is thoughtfully designed to help customers build their own personal brand in the modern world.
“In the digital realm, shopping is no longer a need or a luxury it’s a way to explore identities and passions,” says Manish Gupta, Founder and CEO. “At D2C Ecommerce, we’re not just offering products we’re crafting experiences, and enabling customers to own a slice of India’s evolving consumer story.”
This belief is deeply embedded in the company’s brand storytelling, from their social media campaigns to the strategic celebrity partnerships with top Bollywood stars, which enhance visibility and emotional connection with the audience.
A Growth Path Backed by Smart Acquisitions
True to its vision, D2C Ecommerce’s journey has been strategic from the start. In May 2022, the company acquired AccessHer, followed by Luxura Sciences in August 2022, and Hungama HiLife in April 2023. These acquisitions have not only diversified the product mix but also opened up new customer segments and revenue streams.
By embracing a portfolio approach, the brand has achieved strong cross-sell and upsell synergies, improved economies of scale, and increased customer lifetime value.
Challenges Met with Agility
Like any startup, D2C Ecommerce faced its share of hurdles. Initially dependent on physical distribution models and intermediaries, the company bore high customer acquisition and marketing costs. But with agility and sharp focus, the team pivoted. They adopted a leaner inventory model, reduced acquisition costs, and focused on increasing Average Order Value (AOV) and Customer LTV all without compromising on product quality or customer delight.
Customer-Centric to the Core
The company’s philosophy revolves around relentless customer focus and constant innovation. Every decision from product design and platform UX to influencer collaborations and packaging is driven by deep consumer insights and the intent to exceed expectations.
“Our hearts beat for the 99%, the kindred spirits who dream big, shop smart, and live fully,” says Manish Gupta. “D2C Ecommerce is a brand built for them, and by them.”
A Partnership for the Future
The company’s partnership with the Times of India Group through Brand Capital marks a major milestone in its journey. With this association, D2C Ecommerce is poised to amplify brand awareness, scale retail presence, and enhance consumer experiences across channels.
It is a collaboration built on shared values of celebrating Indian entrepreneurship, amplifying innovation, and delivering trust at scale.